The research comes first. The label comes second.
Most supplements are designed backwards — pick an appealing ingredient list, then work out how little of each you can get away with. Here is how we do it in the other order, and how you can check that we did.
Four decisions that shape every formula
Everything else — the packaging, the price, the marketing — follows from these. Get them wrong and no amount of design fixes the bottle.
Clinically studied doses
We start from the amount used in the published literature and formulate to it. A dose that only exists to appear on the label isn’t worth the capsule space.
Bioavailable forms
The form of a nutrient decides how much of it you actually absorb. We pay for chelates, methylated B vitamins and D3 over the cheap alternatives.
Full disclosure
No proprietary blends. Every active ingredient appears with its exact amount, so you can compare our formulas to the research — or to anyone else’s.
Independently verified
Every production run is tested by a third-party lab for identity, potency, heavy metals and microbials, and the certificate is published.
How a gram formula gets made
Five steps, always in this order. The order is the whole point — pick the ingredients last and you end up with a marketing document.
Read the literature
We start with what has actually been studied in humans, at what dose, for how long, and in whom. Promising mechanisms in a petri dish do not make the list.
Set the dose first
The studied dose becomes a constraint, not a target to approach. If it won’t fit the serving size alongside everything else, something gets cut — usually the ingredient with the thinnest evidence.
Choose the form
Then we pick the specific salt, chelate or isomer with the best absorption data. This is where most of the cost difference between us and a supermarket bottle lives.
Source and audit
Raw materials come from suppliers we’ve audited, with documentation for identity and standardisation. Manufacturing happens in a cGMP-registered facility.
Test, then publish
Each finished batch goes to an independent lab. We publish the certificate of analysis, including the batch number printed on your bottle.
Same nutrient. Very different bottle.
Two labels can both say “magnesium” and mean completely different things. This is where the cheap version and the useful version part company.
| Nutrient | What most brands use | What we use | Why it matters |
|---|---|---|---|
| Magnesium | Magnesium oxide | Magnesium glycinate | Oxide is cheap and poorly absorbed, and the portion that isn’t absorbed is what upsets your stomach. Glycinate is gentler and better tolerated. |
| Folate | Folic acid | L-methylfolate | Folic acid has to be converted before your body can use it, and a substantial share of people convert it inefficiently. Methylfolate skips the conversion. |
| Vitamin B12 | Cyanocobalamin | Methylcobalamin | The cyano- form is synthetic and stable, which is convenient for manufacturers. The methyl- form is the one that circulates in your blood already. |
| Zinc | Zinc oxide | Zinc bisglycinate | Oxide looks impressive on a label because it’s dense in elemental zinc. Bisglycinate is absorbed considerably better per milligram taken. |
| Vitamin D | Vitamin D2, alone | Vitamin D3 with K2 | D3 raises and holds vitamin D status more effectively than D2, and K2 is included because the two work together in how the body handles calcium. |
Absorption and tolerability differences are well described for these forms in the published literature. They describe how much of a nutrient reaches you — not what it will do once it gets there.
Numbers you can check against the research
These are typical per-serving amounts across the gram range. They aren’t impressive because they’re large — they’re there because they match what the published human research actually used.
Compare them to any bottle in your cupboard. If a label puts the interesting ingredient inside a blend and won’t tell you the amount, that’s the answer to how much is in there.
Exact amounts vary by formula. The supplement facts panel on each product page is the authoritative version.
- Magnesium Glycinate400mg
- Methylated B12500mcg
- L-Theanine200mg
- Vitamin D3 + K25000 IU
- Rhodiola Rosea300mg
- Zinc Bisglycinate15mg
Someone who doesn’t work for us checks the work
Supplements are lightly regulated. That puts the burden of proof on the brand — so here is ours, in the order it happens.
cGMP-registered facility
Manufacturing happens under Current Good Manufacturing Practice, with batch records for every run and an audit trail from raw material to bottle.
Identity and potency
An independent lab confirms each ingredient is what the supplier said it was, at the amount printed on the label — not at the amount we hoped for.
Heavy metals and microbials
Every batch is screened for lead, arsenic, cadmium and mercury, plus microbial contamination, against published specification limits.
A certificate per batch
Results are published against the batch number on your bottle. If you can’t look up the test, the test may as well not have happened.
What we won’t claim
Supplements are not medicine, and the honest version of this page has limits in it.
- We don’t say any gram formula treats, prevents or cures anything. It doesn’t, and neither does anyone else’s.
- We describe what ingredients support in normal, healthy function — not what they fix.
- Where the evidence is genuinely mixed, we say “mixed” rather than picking the one flattering study.
- Our percentages come from customer surveys and are labelled as such. They are self-reported experiences, not clinical findings.
- If your doctor tells you something here doesn’t apply to you, your doctor is the one who has seen your bloodwork.
The questions a sceptic asks
What does “clinically studied dose” actually mean?
Why do you avoid proprietary blends?
Is a more expensive ingredient form always better?
Where can I see the third-party test results?
Do you run your own clinical trials?
How long before I notice anything?
The formulas, with every dose printed
Nothing on this page means much until you can check it against a bottle. Start with the supplement facts panel — that’s the argument.
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